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Indexes Creation Method
Why using indexes ?
I ndexes are particularly useful in this situation since they will help us
compare situations without scaling effect. It is also a very good way
to highlight the combined effect of many features on users' behavior.
Dedication index creation process:
Replayability Tenacity Perserverance
Standardization ensure comparability
Sum of standardized features
Averaging
Logistic transformation allows [0,1] values
Index of Dedication creation of dedication
index
Index of Dedication: This index lets us see for each checkpoint the level
of dedication of the users. The lower is the index, the higher the
probability of a user to leave in case of failure or quit.
The index can be interpreted as follows:
If Index < 0.5 => High probability of losing users if fail or quit
If Index > 0.6 => Low probability of losing users if fail or quit
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