Page 15 - Playtest_Square_Enix - EphemeralData
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Natural Decay Analysis





               User Decline Rate vs. Natural Decay



               100
                                                                                            Natural Decay
                                   drastic decrease after checkpoint #3                     %UserRemaining
               80



               60


               40


               20


                0
                CP # 01  CP # 02  CP # 03  CP # 04  CP # 05  CP # 06  CP # 07  CP # 08  CP # 09  CP # 10  CP # 11  CP # 12  CP # 13  CP # 14  CP # 15  CP # 16  CP # 17  CP # 18  CP # 19  CP # 20  CP # 21  CP # 22  CP # 23  CP # 24  CP # 25  CP # 26  CP # 27  CP # 28  CP # 29  CP # 30



               CheckPoint # 3 : the user killer



                Looking  at  the  graph,  we  can  clearly  see  that  our  checkpoint  game
                become drastically hard almost at the beginning. The red area shows a
                segment  of  the  game  which  is  harder  than  the  average  natural
                learning curve.

                Indeed, the first checkpoints should be the most accessible to the users
                since they are the checkpoints that help a user to train and improve.

                The caveat here is that average users cannot learn and improve as fast
                as the difficulty increase generated by checkpoint #3.

                In the actual game, when users reach checkpoint # 3, the drop rate

                increase  more  than  twice  from  7%  to  16%.  Out  of  1000  users  this
                represents 160 users that left right at the beginning.

               A game intended for avid players




                By  looking  at  the  graph  from  checkpoint  #9  to  the  end  the  decline
                rate  of  users  has  strongly  slowed  down  to  the  point  to  strongly
                overcome the natural decay rate. This is due to the fact that the game
                has already 60% of total users when reaching chexkpoint #9.


                Needless to say that for the major part, the 40% of users remaining is
                probably avid players that love difficulty and will not give up easily.



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